Project: "Food Fight" animated feature film
Client: Threshold Digital
Medium: Marker & digital sketch (Photoshop)
Dimensions: 7x16" 300 dpi

This series of sketches demonstrates the principal locale, a grocery store in which "Food Fight" takes place. The initial concept was to design what appeared to be an "ordinary" grocery store aisle. However, a major part of the design exercise was to carefully "arrange" what is seen during "normal hours" in order to support the magical transformation which occurs "after hours".