Project: Toy Robot Charactor Design
Client: U.S. Postal Service
Medium: Marker & digital sketch (Photoshop)
Dimensions: 11x17" 300 dpi

Robot design for TV commercial. Approach to the robot's design was to emulate in exaggerated fashion the "superhero/transformer"-type of toy. To achieve this exaggeration, reference to simian anatomy, oversized chest cavity, long forearms and short legs coupled with some early Raymond Lowey styling themes served as the main design elements.